Premier Inns - "Mimi"

Part of an ongoing internal communications strategy for reception and bookings staff in the company's 600 hotels.

For my part, this was essentially an edit with some motion graphics creation. For the motion graphics I was supplied with layered Photoshop documents which I then treated and animated in Adobe After Effects. Compositing the graphics with live footage was done in Apple Motion. The results were then imported into Final Cut for editing and the addition of the finishing touches of voice over, music and sound effects to complete the process. The 3D elements were provided to me as a series of still frames which were then imported into Final Cut at one frame per image.

Motion graphics and editing by Nick Horrox

Produced by HMX Corporate Communication for Creative Clarity